Making green look good
over 20 years. He translates what 100
kitchen designers around the country
are trying to get into Pennville language.
When the workload became too
much for one 15-year-old machining
center, Pennville opted to remain cell-based instead of switching to nested-based manufacturing, and a Morbidelli
Author X5 five-axis CNC machining
center was chosen.
“We thought we could use the machine to make unique items better than
anyone,” Goldman says. “We use it for
curves in any door style or moulding in
any radius. We do a lot of things where
we’re engraving on a curve. This fit into
our core value of making products ourselves instead of purchasing them.
“And there really are some advantages to being able to cut panels on a saw.
You can flip the pieces to get the better
side and the cuts seem to be better."
The Author has a conveyor belt
to get rid of dust, digital readout so
the operator knows where to put the
Consumer interest in green products has led to the development of Epicure Cabinetry
for the Loft and Spa, a limited line of sustainable cabinetry. Mark Goldman says the
company plans to introduce a frameless product made of sustainable materials with
a European flair and the warmth required for the American market. Up until now, the
“green suppliers” haven’t really led in style.
“People are asking for green, but every time we see a green showhouse it’s not
beautiful,” he says.
Goldman says that 15,000 board feet of plantation teak from Costa Rica will be
delivered in the fall, and the new line will be rolled out in January 2010. “You can’t
call something green if you’re sorting out AA veneers,” he observes. “This has some
variation to it but it also has a unique look.”
pods and lifters to lift up the panels.
It has two routers and a 30-collet tool
changer, 24 that are in a rear-mounted
magazine and six that are carried
beside the three-axis router.
A Morbidelli Author 504 was the
first CNC machine. Goldman had to
buy it himself in 1994 and lease it to
the company. His father would not
permit such a large purchase.
Also here are SCMI T-130 shaper,
vacuum press used for curved layups,
Doucet clamp table, Ballestrini dual
table slot mortise, Vega lathe, two
Alexander Dodds dovetailers and
an Ingersoll Rand air compressor. A
SawStop table saw was added, which
Goldman says is a great investment in
safety. Pennville just received a new
SCM Superset XL five-head moulder.
A comfortable niche
“Ithink part of our niche is that
we really make kitchens for
people who love to cook,” Mark
Goldman says. “So much of what
we do is to make people feel more
comfortable in their Pennville
environment. This includes superior ergonomics, creative storage,
using the most convenient hardware and being able to correctly
achieve our customers’ unique
styles so they feel at home.
“If you have a beautiful
kitchen and you cook for your
friends, you typically are surrounded by people who really
like you. We recently did all of the
cabinetry in a home for a couple
who had a contract that said,
“Build a home with love that our
friends will want to visit.” They
made every decision based on
what would help achieve that. I
recently stayed in their second
master bedroom and had dinner
there. The feeling of that home is
Morbidelli Author 504 was Pennville’s first
CNC machine. Mark Goldman bought it
himself in 1994 and leased it to the company
since his father would not permit such a large
purchase at that time.
Pennville has had a stain line for 35
years that has stain sealer, oven, hand
sanding, top coat and final booth.
A new 7,000-square-foot paint area
includes two large paint booths that
can handle any big sizes and brings the
Pennville design shows off special touches in
an Ohio kitchen.
overall finishing space to 25,000 square
feet. “We promote big sizes. It looks
more custom to get one large piece
than four small ones,” Goldman says.
A separate specialty finish area handles crackle and distressed finishes.
There is also a large sanding booth in
between the paint booths.
A showroom in a house just outside
the factory includes a wide range of
door styles and finishes. Goldman also
uses his fully equipped kitchen as a
“I’m not a big fan of selling features, I’d rather talk about benefits,”
he says. “Why does it make your life
better to have certain items there?
Servo drives are neat, but the goal is to
improve the experience of cooking.
“We try to come up with a product
that is better than what our competitors
provide and then we sell that. We try to
have items our competitors really can’t
“Custom today doesn’t mean the
same as custom 35 years ago. Custom meant you could do any size of a